Record de ventes : TBC dans les pas de WOW

Dans la droite ligne des annonces de record d'abonnés de World of Warcraft, Blizzard publie aujourd'hui un communiqué pour annoncer les records de ventes de « The Burning Crusade », la première extension du MMORPG.

En une journée (le 16 janvier, jour de sortie de l'extension), quelque 2,4 millions de boites de jeu ont été vendues aux Etats-Unis et en Europe... constituant selon Blizzard, le record du jeu PC le plus vendu en 24 heures. Et le même jour, un total de plus de 1,7 millions de joueurs a pris les serveurs d'assauts afin de mettre WOW à jour et essayer l'extension.

Quatre millions de boites ont été distribuées auprès de 5000 revendeurs à travers le monde, qui étaient ouverts dès minuit pour l'occasion. Ces mêmes revendeurs « continuent de faire état d'une forte demande », obligeant les « joueurs à prendre des précaution s'ils veulent être sûrs d'obtenir leur copie du jeu ».
Naturellement, le communiqué précise que l'équipe de développement n'attendait pas un tel engouement et s'en réjouit.
World of Warcraft®: The Burning CrusadeTM Shatters Day-1 Sales Record

23 January, 2007 - PARIS, France -- Blizzard Entertainment® today announced that World of Warcraft®: The Burning Crusade™ has broken the day-one sales record to become the fastest-selling PC game ever in North America and Europe, with a worldwide total of nearly 2.4 million copies sold in the first 24 hours of availability. The Burning Crusade, the first expansion set for World of Warcraft, was simultaneously released in North America, Europe, Singapore, Thailand, and Malaysia on 16 January, and on 17 January in Australia and New Zealand.

Blizzard had supplied more than 4 million game boxes to retailers worldwide, and more than 5,000 stores throughout the world had their doors open at midnight to welcome thousands of expectant players.

Day-one sales totals on both continents were similar, with an estimated total of nearly 1.2 million copies sold on the first day in North America and an estimated total of more than 1.1 million copies sold in Europe within the first 24 hours of launch.* By the end of the first day of availability on both continents, a total of more than 1.7 million players had already logged in and upgraded World of Warcraft to play The Burning Crusade.

'The Burning Crusade has already exceeded even our most ambitious expectations,' said Mike Morhaime, president and cofounder of Blizzard Entertainment. 'We're pleased that so many players are eager to see all of the new content that the expansion has to offer, and we look forward to seeing everyone online as additional players continue to upgrade in the days ahead.'

Retailers are continuing to report sustained demand, so if players have not yet purchased their copy of The Burning Crusade, they are advised to call ahead to make sure their store has copies on hand. Additional shipments of the expansion have been routed to retailers to help maintain stock levels.

'The excitement and sense of anticipation generated by the huge crowd at The Burning Crusade launch event far exceeded our expectations,' said Tim Ellis, Head of Games for HMV, UK. 'And in terms of units shifted, this was HMV's biggest launch event ever, and that includes Audio and DVD events.'

Prior to the launch of The Burning Crusade, World of Warcraft was played by more than 8 million players around the world -- with more than 2 million on North American realms and more than 1.5 million on European realms -- making it the most successful subscription-based massively multiplayer online role-playing game in PC-gaming history.

For more information on World of Warcraft: The Burning Crusade, please visit the official website for the expansion at www.wow-europe.com/en/burningcrusade.

*Based on internal company records and reports from key distribution partners.
Source : http://wow.jeuxonline.info

Réactions


Personne n'a encore réagi. Soyez le premier.

Que pensez-vous de World of Warcraft ?

1704 aiment, 641 pas.
Note moyenne : (2565 évaluations | 199 critiques)
6,9 / 10 - Bien
Evaluation détaillée de World of Warcraft
(1684 évaluations détaillées)

Evaluer ce jeu

3812 joliens y jouent, 11971 y ont joué.